THE ASK: Create content for Lincoln social media channels that supported the Lincoln presence at the 2018 North American International Auto Show in Detroit. 

THE CREATIVE CONCEPT: Lincoln had never promoted its presence during the auto show season, and I pitched the idea to create Instagram Stories for each auto show to join into the relevant conversations on social media. 

THE EXECUTION: I worked with the production team executing the Lincoln auto show stand to create an Instagram Story that showcased the vehicles on display, encouraged visits to the Lincoln stand, and used native hashtags and location stickers to drive Lincoln into the auto show conversation.

ROLE: ART DIRECTOR