THE LINCOLN MOTOR COMPANY

INSTAGRAM FEED

For the Lincoln Instagram feed, I curated the photos for the US and Canadian accounts – art directing social shoots, pulling and re-touching images and from the Lincoln asset bank, and contributing my own images. I pushed the look of the Lincoln feed into more of an editorial style by creating graphic triptych photo posts that told a story about the vehicle. I also chose the accompanying to run on the Lincoln Facebook and Twitter accounts to keep all channels in the same tone.