THE ASK: Highlighting heritage Lincoln vehicles on the Lincoln social channels.
THE EXECUTION: I was the point person for any questions that arose on social media pertaining to a Lincoln vehicle older than a 2009. I worked with Ford Archives to procure previously unpublished photos from their asset bank and to clarify any details about the heritage vehicles we featured. I wrote copy and chose imagery for all #TBT posts that were published on Lincoln social media feeds. I additionally wrote long form articles about relationships between heritage Lincoln owners and their cars.
When the asset bank for publishing started to run low, I pitched a shoot at the Lincoln Continental Owner’s Club Northeastern Meet in New Hampshire. I handled production logistics, reaching out to the organization and then the individual owners to arrange interviews. On site I served as art director, conducted interviews, took my own photos, all while keeping production on schedule in a tight two-day shoot. A bonus was becoming an honorary member of the LCOC, simply for being recognized as a fellow gear head.
ROLE: ART DIRECTOR / COPYWRITER / PRODUCER
LONG FORM EDITORIAL PIECES
NO VINYL
AN UNEXPECTED GIFT
TIME ON HIS SIDE
SOCIAL POSTS
PHOTOGRAPHY
