LEXUS x MONTEREY CAR WEEK
THE CREATIVE CONCEPT: Lexus had not previously promoted its sponsorship or presence at Monterey Car Week. I pitched the idea for the first-ever road trip style shoot.
THE EXECUTION: My photographer and I traveled to Carmel via scenic CA 1, in the Lexus LS500 F Sport, stopping at iconic locations along the way, and creating social media content as we went. Our final stop was at the Quail, a Motorsports Gathering where we captured additional event coverage of the Lexus cars on display, and Mr. Scott Pruett.
ROLE: ART DIRECTOR / DRIVER
PHOTOGRAPHER: MATT HARTZ
