THE ASK: Create a print ad for the custom Lexus ES Culinary Car and a selection of still library assets.
THE CREATIVE CONCEPT: Since the placements of this ad were scheduled in-sync with many coastal wine and food events we shot at the Terranea Resort. Styling each shot with props told an epicurean story. Worked directly with retouchers to create images that could tell a generic coastal story; colors were made warm and rich and blacks velvety to bring out the custom-cabernet-colored vehicle.
ROLE: ART DIRECTOR
PHOTOGRAPHER: MATT HARTZ
