LINCOLN NAVIGATOR LAUNCH — Erika Canfijn

A multimedia social execution to support the 2018 Lincoln Navigator launch campaign, featuring Matthew McConaughey.

ROLE: Art Directed video cut downs of broadcast spots and made additional video assets from b-roll.

Next chapter. The all-new 2018 Lincoln #Navigator, shown here in the #LincolnBlackLabel Yacht Club theme.

A post shared by The Lincoln Motor Company (@lincoln) on Dec 30, 2017 at 3:37pm PST

When it’s right, it all just clicks. The piano key shifter inside the all-new 2018 Lincoln #Navigator.

A post shared by The Lincoln Motor Company (@lincoln) on Dec 28, 2017 at 6:24am PST

Better for having been there. The all-new 2018 #Navigator, shown here in the #LincolnBlackLabel Yacht Club theme.

A post shared by The Lincoln Motor Company (@lincoln) on Jan 28, 2018 at 3:00pm PST

Reaching the summit. The all-new 2018 #Navigator has been named the @NACTOY North American Truck of the Year™.

A post shared by The Lincoln Motor Company (@lincoln) on Jan 19, 2018 at 10:20am PST